Your branding: Serif vs sans-serifĭepending on the look and feel of your brand and messaging, your font could vary quite a bit.
Is the copy correct? Do the links work? Is the campaign performing as well as it should? However, as any designer can tell you, marketers should also consider the look and feel of their font. Many marketers stress over the small details of an email.
Since fonts are a visual key for your messaging, readers will subconsciously use them to gauge your brand and what it has to offer.Ĭonsider your branding: serif vs sans-serif In fact, there are actually a number of things to consider when choosing that perfect text. While a reader may not notice a “good” font, they’re likely to notice one that doesn’t work well within your email. In the same way imaging represents your brand, fonts are a visual cue to your readers. Fonts are directly related to design, and therefore, your company’s overall look and feel. When picking fonts for your emails, it’s important to take a holistic approach. But that’s crazy, right? Why not just choose one and use it for all email copy? Your text just needs to work.īut in actuality, that’s not all an email font needs to do. Now that you know about email-safe fonts, you’re all done.Īs you may have guessed, there’s a lot more to choosing fonts than simply picking one that all email providers will accept. ‘Palatino Linotype’, ‘Book Antiqua’, Palatino, serif ‘Lucida Sans Unicode’, ‘Lucida Grande’, sans-serifįont-family: ‘MS Serif’, ‘New York’, sans-serif Here is a list of email-safe fonts, according to Adestra: By using these fonts, you ensure your subscribers can read your emails on virtually any device. What are email-safe fonts?Įmail-safe fonts are the fonts most likely to be received by all email providers.
#What is a serif font to combine with lucida sans unicode how to#
Read on to learn about email-safe fonts and how to choose the right ones for your business. In this article, we’ll discuss how you can remain on-brand with virtually no broken experiences. But it’s important to use email-safe fonts to ensure your message is delivered and not marked as spam. You might be tempted to get creative, not only with your copy, but also with your fonts. Because of this, you want your emails to stand out amongst the hundreds of others your subscribers receive. Most people are inundated with emails each day.
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